Our attorneys will also work with you to determine the best trademarks to adopt and protect. One of the most critical steps in selecting a trademark for use and registration is the trademark search. As the maxim goes, an ounce of prevention is worth a pound of cure, yet often times this step is overlooked by companies getting started. A company’s name is often its most important, and valuable, intellectual property. Before investing time and money into building a company and associating it with its name, or “brand,” care should be taken to make sure that the name is both available to use and protectable. Our attorneys are experienced in searching and analyzing the records of the Trademark Office to help you determine the best strategy for protecting your company’s mark(s).

As part of our trademark prosecution practice, our trademark attorneys also work with our litigation attorneys to handle Opposition Proceedings and Cancellation Proceedings before the Trademark Trial and Appeal Board (“TTAB”). We have wide experience in these proceedings, which can be necessary tools during the prosecution of our clients’ trademarks, and when protecting our clients’ rights from challenges by third parties.